These can be men, women, teenagers, or children. Target audiences center around a specific group of people.
Either way, it is important to define and segment your target audience in order to determine the creative messaging that will resonate with them, and pinpoint the channels they prefer. Then, your target audience would be more niche – elite athletes between the ages of 20-40 who have expressed an interest in running, or have run a marathon. On the other hand, perhaps you specifically sell high-performance running shoes. For example, if you were a shoe vendor your target audience would be broad, since men, women and children all wear shoes. It only takes 5 seconds.ĭepending upon what you sell, your target audience might be niche or broader.
TARGET MAILINGS DOWNLOAD
Download our white paper, The Waste in Advertising, to find out more. $37 billion is wasted in ad spend every year from ads that fail to engage the target audience. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Let’s take a look at exactly what a target audience is, and the steps you can take to find yours: What Is a Target Audience? When marketers have a comprehensive understanding of their ideal buyer, they can make more informed decisions about media, messaging, and timing. The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers.
0 kommentar(er)
